Conventional energy drinks & gaming boosters often make you feel restless and improve your focus only to a limited extent. But why is that the case?

1. They usually contain a lot of unnecessary ingredients, such as sugar, taurine as well as artificial flavors & colors.

2. They contain no or hardly any functional ingredients that have a proven positive impact on your performance.

You can do better. On this page we show you how we do it better!

Have fun & get in touch anytime if you have questions!

Fredi

At the beginning of HOLY'S product development, we asked ourselves a simple question:

How do we create a delicious, functional and sustainable alternative to energy drinks without any bullshit or chemicals?

8 months later, the result makes us really proud. On this page, I have prepared information about the individual ingredients.

You can also find more answers to your most frequently asked product questions on our FAQ page. 

Caffeine is the most widely consumed psychotropic substance in theworld- let it be through coffee, tea, or energy drinks. And for good reason. Caffeine is known for its stimulating effect, which is why many gamers don't want to play without it. Chances are, you're one of them, too. Right? But do you know how caffeine actually works?

The process - in simple terms: As soon as you use up energy, your adenosine receptors in the brain signal to fatiqueness to your body. But when you consume caffeine, it blocks them, thus blocking out the fatigue. This can be very helpful e.g. for your gaming sessions!

But be careful - don't overdose it! Especially in high doses, caffeine can lead to nervousness or even high blood pressure. Therefore, it is all the more important to use it responsibly. But how? Our formula solves this problem in two ways:

- NewCaff^TM: The patented, microencapsulated caffeine is gradually released into the body over approximately 4 hours, which results in a steady caffeine push.

- Green Tea Extract with L-Theanine: Particularly known for a balancing effect when combined with caffeine. More on this later.

The amino acid L-Tyrosine has been gaining popularity in the supplement scene for years due to its diverse effects on the body and mind. Benefits for your gaming session include:

- Dopamine production: L-Tyrosine can affect the formation of neurotransmitters such as dopamine, epinephrine, and nonadrenaline. Countless studies show that dopamine regulates mood and boosts both motivation and drive, for example.

- Protection from oxidative stress: By catching free radicals, which can damage cells and fats, L-tyrosine protects your body from oxidative stress.

Studies: There are numerous studies that address the effects of L-tyrosine in your body. Researchers at Leiden University, for example, have shown that it has a positive effect on your working memory. Other studies (e.g. from the US Army) have also shown that L-Tyrosine influences your cognitive and physical performance.

Since both your working memory and endurance play an important role in gaming, we decided to add the relevant amount of 1.35 grams per serving.

Many of you won't be familiar with this substance or will only be familiar with L-Carnitine from fitness supplements. But what does it do anyway and why is Acetyl-L-Carnitine in HOLY Energy?

Conversion of fat into energy: (Acetyl-) L-Carnitine helps to convert fatty acids into energy. In the process, carnitine brings fatty acids to the mitochondria (powerhouse cells of the body), where they are broken down and released as energy in the form of adenosine triphosphate (ATP).

It is therefore very popular, especially in fitness supplements. Cool, but what good does it do in gaming? L-carnitine would indeed be unnecessary, but Acetyl-L-Carnitine is very useful. Why do you ask?

The Acetyl group: Acetyl-L-carnitine has the ability to pass the blood-brain barrier and thus, unlike L-carnitine, can also convert fatty acids into energy in the brain. Therefore, it is rightly called L-Carnitine of the brain among experts.

That's not all! Acetyl-L-Carnitine supports the production of the neurotransmitter acetylcholine, which in turn is essential for the transmission of stimuli and information in the brain. So to push your gaming drive indispensable!

Pepper extract is an ingredient you probably wouldn't expect to find in an energy drink. But guess what, pepper extract absolutely has its use case. But which exactly?

Piperine - the natural wonder: pepper extract contains piperine, which is known for a variety of effects. These include, for example, the production of beta-endorphins, the optimization of the dopamine balance (remember above?!) or the promotion of nerve cells. Sure, helpful for gaming - but you can get it easier via other substances!

Much more important is Piperin's role as a so-called bio-enhancer. But what is a bio-enhancer? Simply formulated, a bio-enhancer allows active ingredients to unfold their effect in the best possible way. Many ingredients otherwise lose their effect the first time they pass through the liver (also known as the first-pass effect). In HOLY Energy, piperine counteracts this effect. As a bio-enhancer, piperine not only reduces the first-pass effect, but also increases the bioavailability of the active ingredients.

Few would expect green tea in an energy drink. Yet we say: Green tea is one of the most important, if not the most important ingredient in our product and we are sure that many experts will agree with this statement! But why?

Green tea - nature's all-rounder: Green tea is becoming more and more popular. Increasing endurance and the antioxidant effect are only two benefits that have been proven in studies. More important, however, is the contained L-theanine, which in combination with caffeine is an absolute wonder weapon. Therefore, experts often refer to it calling it a dream team.

The dream team caffeine & L-theanine explained ❤: L-theanine influences the concentration of your neurotransmitters, which cause a feeling of calm. While caffeine gives you the caffeine push, quite a few studies show that L-theanine offsets caffeine side effects like nervousness. Thus, you'll achieve a caffeine push without a crash!

Why we don't use isolated L-Theanine: We have considered this, but it is simply not legal in Germany! According to the assessment of the German Federal Office for Risk Assessment (BfR), too little is known about the effects of isolated L-theanine. However, a green tea extract containing L-theanine is harmless and therefore permitted.

Choline has rightfully received more attention in recent years, especially among bio-hackers! After all, choline is a precursor of the neurotransmitter acetylcholine, which plays an important role in the brain and should always be available.

Signal transmission: Acetylcholine is essential for information transmission in the brain as well as for the interface between nerves and muscles. Without acetylcholine, communication is disrupted and you are, so to speak, on the line. Especially when gaming, this should not happen under any circumstances. Therefore, a sufficient choline supply is essential.

Goodbye undersupply: Unfortunately, 90% of people do not consume enough choline through their diet and therefore cannot develop enough acetylcholine. Fortunately there is HOLY Energy. With 500mg LipoCholine®, a branded choline, we provide you with the best quality choline.

The effect of choline has also been proven in many studies. In a well-known US study, for example, subjects who took in more choline showed better verbal and visual memory.

Panax ginseng is a popular medicinal plant, which has been used in Asian medicine for thousands of years. This is not without reason! After all, it is known for a variety of beneficial effects.

Power of nature: Scientists have found an antioxidant effect (protection of the cells), the promotion of your immune system as well as the improvement of your energy level. Panax Ginseng is also known for its effects on cognitive performance, stress and blood pressure reduction due to the ginsenoids contained in Panax Ginseng. Since the effect depends primarily on this, a high ginsenoid content is essential.

Study on cognitive performance: Even though no binding marketing statements may (yet) be made on Panax Ginseng in Europe, many studies have found an improvement in mental performance through Panax Ginseng. A study by Newcastle University, for example, has shown that Panax ginseng leads to significant improvements in cognitive tests and even reduces mental fatigue.

Insoitol is a naturally occurring substance that your body also produces itself. In the past, inositol was traded as vitamin B8, because it actually has some similarities with the B vitamins. It plays an important role in the brain. Today we know that it is not a B vitamin but actually an alcohol (don't worry - nothing to do with alcohol from drinks).

Signal transmission - the wires must work: As mentioned previously, the communication and transmission of signals is extremely important. Only if this signal and stimulus transmission works well, you can call up maximum performance. This is where inositol comes in. Studies have shown that inositol works as a messenger in the brain and supports signal and stimulus transmission. 

Tastes good, too: Normally, sensible ingredients taste bad or are tasteless at best. Inositol is different - it is a very grateful ingredient for an energy drink or even supplements. It has a sweet taste, but is not a carbohydrate and has hardly any calories.

Yummy, yummy vitamins! B vitamins play an important role in a variety of vital processes in your body and especially in your brain. That's why B vitamins are increasingly found in energy drinks and supplements.

Effect of the B vitamins in HOLY Energy: The B vitamins contribute, for example, to a normal energy metabolism & function of the nervous system, as well as a reduction of fatigue. They also support normal mental performance! These properties make B vitamins an absolute must-have in any energy product. 

And best of all, 6 B vitamins are each included in our product at 100% of your recommended daily allowance.

Vitamin C - probably the best known ingredient of all. This all-rounder plays an important role in many parts of your body and should therefore definitely be taken in by you in sufficient quantities.

Also for gaming: Vitamin C is very useful! It contributes, for example, to the reduction of fatigue, a normal mental function, and a normal function of the nervous system. It also helps protect your cells from oxidative stress. 

That's why at HOLY we've chosen to add Vitamin C to 100% of your recommended daily intake. #Vitaminbomb

Even though vitamin D doesn't actively affect your gaming performance, we've added 100% daily requirement of vitamin D per serving. But why? Vitamin D is primarily absorbed through the sun - and let's face it, we gamers aren't always in the sun a lot.

A vitamin D deficiency can have consequences: Unfortunately, a lack of vitamin D can have very negative effects. Hair loss, increased susceptibility to infection, and muscle weakness are just a few of the problems that can result from vitamin D deficiency. That's why we decided to include vitamin D in our product. 

A balanced lifestyle is not only healthy, but also helps you to achieve the best performance in gaming. It's not without reason that many e-sports athletes work with nutrition and fitness coaches.

Whew! That was a lot of information, wasn't it? As you can see, we put a lot of thought into our product regarding the optimal recipe for your gaming sessions. But let's be honest: Besides high-quality ingredients, it's just as important that the drink tastes really delicious - and that's where we came in.

Natural for the win! For our products we use 100% natural fruit flavors and colorants (such as beet). At this point we don't want to badmouth artificial flavors or claim that they are totally unhealthy - because they are not. Rather, we wanted to create for you the most delicious and fruity-explosive taste experience ever. This can only be achieved by using the best flavors - and that's why we spared no expense. In addition to classics such as raspberry or passion fruit, we have also opted for unusual fruits such as calamansi or Japanese yuzu (Google it!) to surprise you again and again!

True to the motto: The reinvention of the energy drink as you know it. Convince yourself and try one of our bundles now - there is something for every taste, promised!